Privacy Policy

This Privacy Policy is a part of the Terms and Conditions of Use. This website (the “Site”) is produced by Lund Food Holdings, Inc.


Trust is a cornerstone of our corporate mission. Lunds & Byerlys respects your privacy, and we assure you that we take the protection of your personal information very seriously. This policy explains what information we collect from your use of this Site, how we use that information, and how we protect your privacy. The information we receive from you depends on what you do when you visit the Site. Except as described in this policy, we do not sell, rent, share or disclose your personally identifiable information with any other organizations.

Our privacy practices are consistent with US and local data protection laws, including Section 5 of the U.S. FTC Act.


By using and its sub-domains, our Lunds & Byerlys App, our Lunds & Byerlys Extras program online or in our stores, or otherwise providing your personal information to Lunds & Byerlys, you agree to the collection, use and sharing of your information under this Policy.

There is some personal information you voluntarily share with us, including:

  • Name
  • Email address
  • Postal address
  • Username and password
  • Telephone number
  • Date of birth
  • Other household information about you and your family such as gender, product preferences, and purchases.
  • Demographic information
  • Communication preferences
  • Telephone number and recording when you call our consumer line

We use cookies and other technologies to automatically collect some information when you visit our sites, view our online ads and promotions, or use our mobile applications:

  • Information about your device browser and operating system
  • IP address
  • Web pages you view
  • Links you click


This information is used to compile aggregate statistics about the total number of daily visitors to our Site, the pages most frequently visited, how long you stay at each page and understand your preferences so we can continually improve your online experience with us.

We also use the information we collect to provide you products, offers and services, to deliver you advertisements, offers or other content tailored to your interests and shopping patterns.

The following are examples of how we may use the information we collect:

  • Answer your questions or respond to your requests
  • Develop new products and services
  • Enroll you in contests, programs or offers that you request
  • Create and manage your account
  • Process payment for purchases or other services
  • Send you email and/or postal messages with information about products, deals, or other content we think may be of interest to you
  • Develop and provide advertising and promotions tailored to your interests
  • Allow you to participate in social sharing on our websites


The success of our business depends on your trust.  We do not sell your personal information to marketers outside of Lunds & Byerlys. We do share your information within Lunds & Byerlys and its affiliated companies. These employees are subject to our corporate employee privacy policy.


We will share aggregated and anonymous data with our business partners to develop programs and co-promote products that we believe will be of interest to you.


We rely on third-party service providers to perform a variety of business operations on our behalf.  In so doing, we may need to share your personal information with them.  We provide our service partners with only the personal information they need to perform the services we request, and we require that they protect the information and not use it for any other purpose.

For example, we may rely on a service provider to:

  • Answer your questions
  • Host our sites and deliver our email and other communications
  • Communicate food safety and recall information
  • Mail product samples, contact contest winners, manage payments or take other actions on our behalf
  • Analyze our data to send you offers and other communications
  • Conduct research and analyze data to improve products, services and sites


Please be aware that we may disclose your information in the good faith belief that we are required to do so by law, or that doing so is reasonably necessary to comply with legal process, to respond to any claims or to protect our rights, property or personal safety or that of our customers or the public.


We will retain personal Information for the period necessary to fulfill the purposes outlined in the Privacy Policy, unless a longer retention period is required or permitted by law.


We give you choices about how we communicate with you.


By opting into emails, you agree to receive promotional emails from Lunds and Byerlys. If you do not wish to receive promotional e-mails from us, you have the ability to unsubscribe from e-mails via the unsubscribe link included in each promotional e-mail. You can also unsubscribe from program specific emails via the subscription center link located at the bottom of those program specific emails. This opt-out does not apply to operational emails (e.g., order confirmations).  If you have questions, contact us at or call the Contact Center at 952-548-1400.


You can stop receiving promotional postal mail by calling us at 952-548-1400 or via email at


We only send you promotional mobile text messages if you explicitly ask to receive these (opt in).  You can stop receiving promotional text messages by following the instructions to opt out provided within the text messaging program.


In the app settings you can manage your notification preferences and location services. You can opt out of continued information collection by our mobile application by deleting the application from your device.


We take steps to keep your personal information accurate. Our programs provide you access to view and update the personal information you provided when you registered online.


Lunds & Byerlys is committed to keeping personal information secure.  We have implemented technical, administrative, and physical procedures designed to protect personal information from loss, misuse or alteration. Our Site uses Secure Socket Layer (SSL) encryption to help ensure that your personal information cannot be read as it passes over the Internet, including your credit card number. We also require our credit card transaction processor to use adequate security and encryption technology to ensure the safety and security of your personally identifiable information.

We limit access to personal information to those who have a business need.  We keep personal information only for so long as deemed reasonably necessary.


Protecting the privacy of children is very important to us. For that reason, our Site does not solicit, collect or maintain personally identifiable information from users we actually know are under age 13.


We welcome all feedback about our Site, products, and services. Please share your comments by sending us an E-mail at and let us know if you’d like us to respond. The content of any comments, suggestions, questions, information and feedback received by Lunds & Byerlys will be deemed to be non-confidential. Any comments or materials sent to Lunds & Byerlys through this Site, including all feedback, questions, comments, suggestions, questionnaires and the like, shall become the sole property of Lunds & Byerlys. Lunds & Byerlys shall be free to use any such suggestions, comments, concepts and the like for any and all purposes of its sole choosing, without payment of any compensation.


The Site may include links to other sites on the Internet that are owned and operated by vendors and other third parties (the “External Sites”). You acknowledge that Lunds & Byerlys is not responsible for the availability of, or the content, products, services, information or materials located on or available through, any External Site. You should contact the site administrator or Webmaster for those External Sites if you have any concerns regarding any matter related to or available from such External Sites, including without limitation, the privacy practices of such sites.


By using the Site, you consent to the collection and use of this information by Lunds & Byerlys. Please check this page periodically for updates. If we ever change our privacy policy, we will post any updates on this page so that you are always aware of the information that we collect and how we use it. Such changes will become effective when posted, and by continuing to use the Site following the posting of any such changes, you agree to be bound by such modified policy.


If you have questions or concerns regarding your privacy, please contact Lunds & Byerlys directly. You can email us at or call us at our Contact Center at 952-548-1400.

You can also write to us at:

Lunds & Byerlys

4100 W. 50th Street

Edina, MN 55424

Last updated:  August 2019